A few years ago, you could only imagine a world where you could tell a programme EXACTLY who you want to reach with your message, and that programme would deliver your ideal audience with a click of a (few) button(s).
Jump to 2016 – Facebook Ads has been around for quite a while, and works like a bomb! Getting clients/leads/interest for your services/products has never been easier.
Lets take a wedding photographer, working in Bloemfontein as an example:
Now you can create a post on your Facebook page, highlighting some of your best work, and target people who:
- Live in Bloemfontein (or even certain parts of Bloem),
- Between the ages of … lets say 23 and 32,
- Who are “engaged” or “in a relationship”
Facebook then tells you exactly how many people in that area fit this description, and you can show your advert to this selected audience, without wasting your valuable marketing budget on people who won’t be interested, or who live too far away.
If you’re selling products to a niche market, you can even add ‘interests’ to the mix. If I’m trying to sell an Afrikaans crossword book, I would ony target Afrikaans people who have shown an interest in crossword puzzles on their facebook profile.
I’m astounded to hear the amounts some of my clients pay for adverts in mediums, which bring them NO returns whatsoever. My first suggestion to clients is to take that amount, even if it’s just for one month, and use it for a Facebook campaign instead. After that first campaign, most clients tend to stick to Facebook Ads.
We launched a campaign for a client who sells and installs grey water systems in Bloemfontein. His system takes bath/shower/washing machine water, and reuses it to irrigate your garden. With strict water restrictions imposed by the municipality, this product hit the market at the perfect time.
After the first two days, and after only spending R20 of his R250 budget, 79 people already shared his post. Now if you don’t know, the “Share” (or ‘retweet’ or ‘repost’ on other platforms) is the social media jackpot, because you get other people to promote your product for you, to all of their friends, for free. If each of these 79 people have only 100 Facebook friends, that means that 7,900 extra people could potentially see your post.
After having spent only R200 on his Facebook Advert, here are some of the results:
- 378 people shared his post on their profiles
- 234 Likes
- 65 Comments
- R0.12 per engagement
- 21,929 People reached
Now you tell me – where else can you get this type of return on investment?
My advice to you would be the following:
Take a long, hard look at your marketing budget, and see where you could make some changes. Get Viral Solutions to help you with Facebook Ads, get someone else to help you, do it yourself, but START USING FACEBOOK ADS!